Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters.
Founded in 1975, the company is present in over 15 countries. Our portfolio comprises about 250 brands and 200,000 items distributed through a network of 15,000 dealers.
This is made possible by 735 employees, including 82 in-house sales representatives and more than 60 customer service representatives.
From the outset, the strength and foundation of this exceptional success have been based on comprehensive services and first-class logistics. With a total storage area of more than 54,000 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.