Powering Your Passion
At Bihr we are passionate about providing unparalleled service to motorcyclists, as the leading European distributor of protective motorcycle clothing, helmets, spare parts and accessories for all motorcycle types, quads/ATV and scooters.
Our Values
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Entrepreneurship
Open to change, to new ideas, to new projects, to new tools and programmes, to new procedures and ways of working.
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Performance
Giving the best of ourselves, helping others to achieve it, evaluating our way of doing and behaving, improving day by day.
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Respect
To our employees, our customers, our suppliers, our end-users, our investors and ourselves.
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Passion
For the motorcycle, for the bicycle, for what we do and how we do it, in our work and in our lives, every day.
One Stop Shop For Professionals
We offer the widest and most relevant portfolio of 8 product areas: Street, Scooter, Off-Road, Quad/ATV/SSV/UTV, tyres, workshop and rider equipment and bikes. The distribution of this portfolio is handled by our European dealer network, which we support by providing personalised service and evaluation in their own language.
- 350 Brands
- 200.000 Products in the Catalogue
- 100 Internal Sales Representatives
- 60 Customer Service Representatives
Logistics Capacity
The foundations of our success are based on comprehensive services and first-class logistics. Thanks to its large storage capacity and modern infrastructure, Bihr is able to supply practically all distributors in Europe within 24 hours.
- 7 Warehouses across Europe
- + 54,000 m2 of Storage
- Up to 10,000 Parcels/Day
Bihr Group In Figures
Hour Delivery
+ Active Dealers
+ Warehouse SKU
+ People working for you
Distribution Centres
Turnover
Distributed brands
+ Parcels/day
+ Tyres/day
Health & Safety At Work
At Bihr Group, the health and well-being of our team are core priorities. We believe that a safe and healthy work environment is essential for our employees' personal and professional development. That’s why we have robust occupational risk prevention programmes, ongoing safety training, and initiatives that promote the physical and mental well-being of everyone in our organisation. Our commitment is to ensure everyone can work with peace of mind, knowing their health is at the heart of everything we do.
Equity & Equality
We foster an inclusive workplace where equal opportunities for men and women are a fundamental principle. We value and respect gender diversity, as well as differences in all their forms, recognising that diversity enriches our culture and strengthens our organisation. We are committed to promoting tolerance, mutual respect, and fairness in every decision we make, ensuring that everyone on our team feels valued, heard, and empowered to reach their full potential.
Training & Career Development
We firmly believe that continuous learning is the cornerstone of both individual and collective success. Our commitment to professional development is reflected in the wide range of training opportunities we offer, tailored to meet the evolving needs of our employees and the industries we serve. From up-to-date training programmes and workshops to access to cutting-edge tools and resources, we ensure that our team members are equipped to grow and excel in their roles.
We also encourage our employees to take ownership of their career paths by providing personalised development plans and opportunities to acquire new skills. By fostering a culture of learning and innovation, we not only empower our people but also strengthen our organisation’s ability to navigate future challenges with confidence, resilience, and excellence.
