Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. 

Founded in 1975, the company is present in over 15 countries. Our portfolio comprises about 350 brands and more than 200.000 items distributed through a network of 15.150 dealers. 

This is made possible by 750 employees, 1.200 at peak seasons, including 100 in-house sales representatives and more than 60 customer service representatives. 

From the outset, the strength and foundation of this exceptional success have been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.

In 2022 Bihr was acquired by Arrowhead.

Arrowhead Engineered Products
Based in Blaine, MN, Arrowhead Engineered Products is a leading global engineer and omnichannel distributor of non-discretionary, proprietary branded, aftermarket replacement parts. The Company leverages data and digital capabilities to provide mission-critical parts for outdoor power equipment, powersports, golf cars, specialty vehicles, agriculture, and other diverse markets. With distribution and sourcing locations in North America, Europe and Asia, Arrowhead Engineered Products employees service over 100,000 customers globally. 

 www.arrowheadepinc.com