Join the World of Performance & Innovation :

Motul is a globally recognized leader in high-performance lubricants, known for innovation, quality, and motorsport excellence. To further strengthen its presence in our distribution territory, Bihr is hiring a dedicated Brand Manager to drive the brand’s commercial success and ensure seamless collaboration between sales, marketing, purchasing, and key stakeholders.

Key Responsibilities :

As Brand Manager – Motul, you will be the driving force behind the brand’s strategic development within Bihr’s distribution in Benelux. Your mission is to maximize Motul’s market performance by implementing effective go-to-market strategies, aligning with Motul’s global vision, and supporting local sales execution. You’ll also be in charge to drive customer engagement towards the brand and increase its market share on the territories you’ll cover. Your role will involve collaborating with cross-functional teams to ensure the brand’s success and alignment with business objectives.

Main Responsibilities :

• Brand Strategy & Development

• Act as the main liaison between Motul, Bihr’s Lubricants Product Manager, and Bihr’s internal teams.
• Ensure strong brand representation across all sales channels.
• Gather market insights to refine sales development plans.
• Stay updated with industry developments and competitor activities to inform strategic decisions.

• Go-to-Market Execution

• Work alongside the Bihr sales teams in the field, it’s your task to widen and strengthen the Motul presence at various sales outlets such as dealer showrooms and retail environments.
• Develop and implement market-specific strategies aligned with Motul’s global branding and vision.
• Coordinate and roll-out product launches, promotions, and seasonal campaigns across sales teams. You are the driver behind all commercial projects
• Support Procurement teams to ensure an efficient stock strategy.

• Sales & Training Support

• Provide training and sales tools to internal teams and key accounts.
• Organize sales activations and dealer engagement initiatives.
• Represent the brand at industry trade shows and consumer events.

• Performance Monitoring & Reporting

• Track and analyze sales KPIs (e.g., sell-through rates, margins, rotation, availability).
• Report marketing and sales actions, ensuring full visibility.
• Identify opportunities for sales acceleration and market optimization.
• Manage the brand's budget and allocate resources effectively to maximize ROI.

Skills & Experience :

We are looking for a strategic and results-driven professional with a passion for the powersports industry and brand management.

Required Qualifications :

• Master’s degree or equivalent experience in business, marketing, or sales.
• 5+ years of experience in brand management, sales, or marketing, preferably in lubricants, automotive, or powersports.
• Strong knowledge of Dealer development, go-to-market strategies, and forecasting.
• Familiarity with motorcycle industry segments (Offroad, Street, Mobility).
• Fluent in English, French, Dutch.
• Proficient in Excel, Word, and digital marketing tools.

Additional Information :

• Contract: Permanent full-time.
• Travel Requirement: Frequent travel across the distribution territory and HQ.