About the role

At Moto Direct, we are looking for a Business Development Manager to manage and develop our commercial activity across the southern United Kingdom.

The successful candidate will be responsible for driving sales growth, developing existing customer relationships, identifying new business opportunities and ensuring effective follow-up of commercial targets, margin, activity and customer satisfaction.

This is a primarily field-based role, involving regular contact with customers, distributors, motorcycle dealers, workshops and retail partners. The position offers a high level of autonomy in planning visits, routes and commercial priorities across the region.

Key responsibilities

• Develop and grow the assigned customer portfolio across Southern UK.

• Identify and acquire new customers, reactivate inactive accounts and uncover opportunities for business development.

• Promote the company’s products, brands, campaigns and commercial initiatives.

• Carry out regular commercial visits to dealers, distributors, workshops, retailers and other business partners.

• Monitor sales, margin, orders, opportunities, activity and customer portfolio performance.

• Understand customer requirements and identify service issues, commercial risks and opportunities for improvement.

• Build long-term relationships with customers and develop trusted partnerships across the region.

• Work closely with Customer Service, Post-Sales, Marketing, Purchasing, Logistics and other internal teams.

• Record commercial activity, visits, opportunities and issues accurately in the CRM/ERP system.

• Provide the Sales Manager with relevant information on market trends, competitors, customers and commercial results.

What we are looking for

• Approximately 3 to 5 years’ experience in sales, business development, account management, customer service, distribution, retail, B2B or a similar commercial role.

• Experience in the motorcycle sector, spare parts, accessories, mobility, specialist distribution or a field-based commercial environment is advantageous.

• Knowledge of the Southern UK market and its customer and distribution channels.

• Demonstrated ability to manage sales territories, customer visits, commercial opportunities and account follow-up.

• Experience using CRM/ERP systems and a good working knowledge of Microsoft Excel.

• Full professional proficiency in English.

• Good understanding of sales performance, margin management and commercial reporting.

• A full, valid UK driving licence and willingness to travel regularly throughout the assigned territory.

Key competencies

• Strong sales, customer and results orientation.

• Excellent commercial communication and relationship-building skills.

• Autonomy, organisation and effective planning.

• Proactivity in acquiring and developing customers.

• Ability to analyse sales, margin and business development opportunities.

• Resilience when managing targets, objections and customer issues.

• Accuracy in recording activity and maintaining high-quality commercial information.

• Strong internal coordination and a practical, solution-focused approach.

Role conditions

• Full-time position.

• Primarily field-based, with frequent travel throughout the assigned territory.

• Availability for regular travel within the UK and, where required, attendance at meetings, trade shows and company events in other locations.

• Full, valid UK driving licence and availability to use a company vehicle or business vehicle in accordance with company policy.

• Reporting to the relevant Sales Manager.

Why join Bihr

You will join an international group and a recognised specialist distributor in the motorcycle industry, with a direct impact on the growth and development of the business across Southern UK.

You will have the autonomy to manage your territory, direct contact with the market and the opportunity to build lasting commercial relationships with dealers, distributors and industry partners.

What we offer

- Integration into an international team.

- Permanent employment contract.

- Company vehicle.

- Laptop and mobile phone.

- Training and professional development opportunities.

- Competitive fixed salary plus performance-related bonus.

- Equality and fairness in the workplace.

Interested in the challenge?

If you have a strong commercial profile, enjoy working closely with customers and want to contribute to Bihr’s growth across Southern UK, we would like to hear from you.

Apply now and help us continue to develop Bihr’s presence in the UK motorcycle market.