Powering Your Passion
At Bihr we are passionate about providing unparalleled service to motorcyclists, as the leading European distributor of protective motorcycle clothing, helmets, spare parts and accessories for all motorcycle types, quads/ATV and scooters.
What We Do
Our mission at Bihr is achieved through the distribution of three types of goods and services:
Parts & Accessories: Providing immediate availability of the widest and most relevant portfolio of parts and accessories (not available in Germany).
Rider Gear: Offering an exclusive selection of the best possible riders’ equipment.
Travels & Events: Allowing to experience the best motorcycle tours and events across Europe and beyond.
One Stop Shop For Professionals
We offer the widest and most relevant portfolio of 8 product areas: Street, Scooter, Off-Road, Quad/ATV/SSV/UTV, tyres, workshop and rider equipment and bikes. The distribution of this portfolio is handled by our European dealer network, which we support by providing personalised service and evaluation in their own language.
- 350 Brands
- 200.000 Products in the Catalogue
- 100 Internal Sales Representatives
- 60 Customer Service Representatives
Logistics Capacity
The foundations of our success are based on comprehensive services and first-class logistics. Thanks to its large storage capacity and modern infrastructure, Bihr is able to supply practically all distributors in Europe within 24 hours.
- 7 Warehouses across Europe
- + 54,000 m2 of Storage
- Up to 10,000 Parcels/Day
Experiential Marketing
Bihr actively support teams, riders and events to enable intensive motorbike riding:
- 35 Professional Riders
- 5 Riding and Technical Schools
- +100 Local Teams and Riders
- +25 Events/Year
- 30 Trips/Year covering 6 Destinations
Bihr Group in Figures
Hour Delivery
+ Active Dealers
+ Warehouse SKU
+ People working for you
Distribution Centres
Turnover
Distributed brands
+ Parcels/day
+ Tyres/day
Our Mission & Values
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Entrepreneurship
Open to change, to new ideas, to new projects, to new tools and programmes, to new procedures and ways of working.
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Performance
Giving the best of ourselves, helping others to achieve it, evaluating our way of doing and behaving, improving day by day.
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Respect
To our employees, our customers, our suppliers, our end-users, our investors and ourselves.
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Passion
For the motorcycle, for the bicycle, for what we do and how we do it, in our work and in our lives, every day.
